![]() ![]() Lucky man, Bernard Lodge: no one wanted to make Doctor Who’s titles back in 1963. The logo went through several iterations after that, and a brand identity only really took shape in 2009 when Red Bee devised the “DW” police box shape. This might explain why the renaissance of Doctor Who in 2005 saw the title sequences tread a relatively safe graphic path: it kept the iconic identity of the police box and the vortex, and left out the face of the lead actor – in keeping with the brief 1990s revival. I’ve only once before met a proper Trekkie, for instance, and his encyclopaedic knowledge of every episode had me in stitches. You have the pressure of measuring up to the expectations of millions of fans. You have to follow a long lineage that started with the latest 1960s special effects. When it comes to creating new Doctor Who sequences, there’s not a little pressure involved. Nowadays, the reality is that the creative industries are being kept moving by a cottage industry of digital makers and designers. Technical skills are available to anyone with internet access, a computer and software (a MacBook Pro and Adobe After Effects for starters). The democratisation of technology has also had a profound effect on teaching design, and is equally liberating for students. The hardware and software revolution that has come since the 1990s has enabled greater access to what was once the hegemony of television stations and high-end post-production companies. Unlike when Lodge was shooting on 35mm film and waiting for overnight lab rushes to return to Film Despatch at TV Centre, Hanshaw would have been able to render and review in real-time in his home studio. Once Moffat had secured his involvement, the title design then went through a series of client changes like losing the fobwatch and the seal-of-Rassilon motifs that had appeared in previous sequences (see the comparison in the video nearest the top of the article). Sean Prunka, CC BY-SAĮven though Hanshaw’s work was picked up as a complete “finished” work on YouTube, it had first gone through a process of idea generation on paper, test renders and a series of iterations.
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